5th AddisAbaba Photo Festival 6-10 December 2018
Established in 2010, Desta for Africa Creative Consulting (DFA) is a social enterprise providing services in the area of photography, curatorial services, event planning, public relations, media communication, graphic design, educational workshops and consulting in the creative industries. Located in Sidist kilo in the International Leadership Institute Building, DFA is managed by award winning photographer and cultural entrepreneur Aida Muluneh. DFA is a creative production company which, utilizing various talents in Ethiopia, develops unique services for clients and partners who seek innovative and creative approaches to promoting their brand(s) in the African and international markets. DFA is also a capacity building organization, geared towards elevating cultural discourse, the media profession and image production in general throughout Africa. One of DFA’s main goals is to utilize culture and visual communication tools to create self-sustainable opportunities to promote development in Africa, and in particular, Ethiopia. Hence, it is for this reason that the word DESTA, meaning happiness in the Ethiopian language of Amharic, also stands for Developing and Educating Society Through Art!
Addis Foto Fest is a biennial international photography festival held in Addis Ababa, Ethiopia. It has previously featured exhibitions, portfolio reviews, conferences, projections and film screenings in many different renowned venues. It is also the first and only international photography festival in East Africa.The Addis Foto Fest has been recognized as one of the leading photography festivals in Africa and in the world. (from http://addisfotofest.com/aboutus/)
Some of the Ethiopian photographers have focused on Adids Abäba’s heritage, streets and metamorphosis.
While the tremendous job opportunity created by the ongoing construction boom in Ethiopia in general, and in the capital Addis Ababa is commendable, the attention afforded to safety at construction sites is troublesome. Construction workers often find themselves working in rather precarious conditions, hanging in skyscrapers with as a leap of faith. Unfortunately for the workers, safety is taken for granted across the industry. Meliksenay’s collection highlights the daily struggles of the workers getting by with minimal wages, barely enough to make ends meet.
“The place where all things meet,’ Megenagna looks a bit like a pile of a highway spaghetti. Sehin’s work features this overcrowded junction of Addis Ababa, which is a major intersection in the eastern side of the city. His pictures tell stories of angry drivers curs¬ing and honking their horns uncontrollably, gawking street vendors ambling, pedestrians who seem to be in a constant state of hurry and onlookers who are just there soaking up all the commotion. Sehin captures the organized chaos that is Megenagna and colorfully depicts the pace of the neighborhood.